W88 and Leicester City‘s business partnership has begun in 2018/19. The two companies have been maintaining an excellent relationship. Today the football club confirmed the renewal of the 2020/21 campaign, making W88 became the Club’s Official Betting Partner again.

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Under the new contract, W88 has the right to leverage Leicester City’s global brand in the marketing activities, and to create unique content with the football stars in the club, along with the brand exposure on LED advertising.

“We are really pleased that W88 are continuing their partnership with us. It’s great to have such an ambitious brand on board, ” said Harj Hir, the Head of Partnerships at Leicester City.

Throughout the last decade, W88 has successfully established partnerships and sponsorships with the world-class football club. This renewal, undoubtedly, is going to enhance their presence in Asia as well as UK and around the world.